Google to renovate its policies, hire staff after the British advertising scandal

Google to renovate its policies, hire staff after the British advertising scandal

Google policies,Google (GOOGL.O) on Tuesday promised to better control its websites by increasing staffing and revising its policies after several companies have deserted Giant of the Internet for failing to keep their ads off hate videos. The Google has been at the center of a British storm these days after major Supermarkets to banks and consumer groups have pulled their ads from its YouTube site after appearing with homophobic and antisemitic videos Google launched a review of the problem Friday, apologized Monday and said Tuesday that it had revised its policies to give Advertisers more control. The company, which had said it has been struggling to monitor the 400 hours of video uploaded to YouTube every minute, said it would hire Much more staff and speed up the process of removing hateful and offensive content ads that attacks people based on their race, religion or gender.

“We believe that combining these new policies and controls will significantly strengthen our ability to help advertisers reach audiences across the board, while respecting Their values, “said Philipp Schindler, Google’s sales manager, in a blog.Britain is Google’s largest market outside the US, generating $ 7.8 billion Mainly advertising in 2016, accounting for nearly 9% of the US giant’s global sales. In addition to well-known British brands,The largest advertising companies responsible for setting up vast quantities of marketing materials for customers, said they were examining how they were working with Google.

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Google said the YouTube team was considering changing its existing content guidelines should be allowed on the platform and give more visibility to Advertisers and agencies so they can see where the ads appear. “We will hire a significant number of people and develop new tools The latest advances in artificial intelligence and automatic learning to increase our ability to review dubious content for advertising, “said Schindler.When ads have been found alongside videos advocating extremism, YouTube will seek to resolve the case in less than a few hours. The boycott is the last shock Between advertising companies, media publishers and Internet giants who have built dominant positions in digital advertising by not only offering enormous But also the ability to apply their user data to make ads more targeted and relevant.Analysts said the scandal could benefit traditional media publishers such as newspapers and broadcasters who can promote their services as Secure online platform.

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