Apple CEO Tim Cook believes that AR will be bigger than the iPhone,but building a device will not be easy

Apple AR Technologynews-Tech365days

Apple AR technology

Apple AR technology,While most buzz in technology space surrounds virtual reality (VR), Apple seems to focus entirely on augmented reality (AR). Reports suggest that Apple think AR is “the next big thing”.AR differs from VR in that AR is designed to, as its name suggests, increase your environment rather than replacing them. VR will transport you to another world entirely; AR will improve the world around you. You could, for example, see a stack of directions on the road while you bike, see someone tweets hovering over their head while you chat with them, and more.Facebook bet big on VR in social space while players have the choice between several VR helmets for the game. Google has taken an entirely different approach to VR with its cardboard platform.


Apple AR technology,The closest to all those who came to an AR experience for the masses is Niantic with Pokémon Go, although this is not a very good example of the true potential of AR. Microsoft has done an amazing job with HoloLens, but this device is still a $ 3,000 prototype that only a few developers select to play.

The competition:

The main problem with improving your environment digitally is to understand them in the first place. The simplest implementation of AR is to place a head-up screen (HUD) in front of your eyes. It’s like a transparent, virtual screen in front of you with some information about it. If you’ve seen fighter planes, you know what a HUD looks like.This is basically what Google did with its Google Glass device of $ 1,500. What you saw was just a small screen in front of your eyes and you could interact with it. There was also a camera so that you could take pictures, integration apps so that you could, for example, read messages or browse recipes while cooking, check out Google Maps while traveling, and so on. Think of it as a kind of hands-free video camera.


Google Glass was too expensive (if you do the calculations, the price rises to about Rs 1.00.000) and its functionality too limited.Snap Inc. “Shows” might seem to be contenders for consumable grade crown, but these glasses are only a camera attached to a pair of sunglasses. They are even more limited than Google Glass,but probably more focused.

The point I’m trying to make is that none of them offer a real AR experience. Google Glass simply puts a simplified screen in front of your eyes and shows a camera.Microsoft’s HoloLens is, so far, the best argument for AR. The demonstration videos shown by the company are simply incredible and really show the potential for AR. But even the Microsoft 3000 $ headset is limited. Price apart, the device is big enough and your AR experience is limited to a small window in your field of vision.The implementation of Microsoft still works because it uses depth detection to determine how to place virtual objects in your field of view. The software giant has also worked to help his software understand the walls, tables, doors, etc., that is, the context with which to work.The Google Tango Project is a good example. It uses depth detection cameras and a variety of sensors to determine the location of the device in 3D as well as to map the environment. This platform is even more proof of concept than a platform ready for the AR consumer though.


For a genuine AR experience, you must be able to perceive the world in 3D, understand the context of objects in the world (a chair is for sitting, a table to place things, etc.) and have software that Can relate to improve these objects and the environment.This requires a decent amount of processing power.There are other challenges. The device should be compact, offer a long battery life and above all, be desirable.It is not easy.

Is Apple already late for the AR party?Tim Cook is very serious about AR, Bloomberg reports. Judging by Apple’s hiring trends, Apple’s real work on AR began only in 2015 when it hired Mike Rockwell to head its AR division. Rockwell led the “New Hardware and Technology Group” at Dolby and also consulted for a company that sold AR headphones before joining Apple.

 Apple AR technology-Tech365days

 Apple AR technology ,The company has also hired a number of 3D animators and special effects experts from the film industry and experts in the field of RV and game development.Apple even transferred engineers from its iPhone, optics and camera divisions, adds Bloomberg.In contrast, Microsoft has been working on AR since 2010 when it first introduced the Kinect for Xbox 360. The HoloLens, in fact, can be seen as an extension of the same.Still, this does not mean that Apple is already out of the running. Even HoloLens development did not start seriously until a few years ago, and Apple has the means and resources to hire a number of experienced engineers to deal with the problem. Better yet, there really are no other important competitors to talk about.

 Apple AR technology -Tech365days

With the iPhone 7 Plus and its two cameras, Apple has already laid the foundation for a good RA.The construction of an AR peripheral is not a challenge; The real challenge is to design one that people will want and one that they can afford. Apple, with its brand value and tight control of its ecosystem could just pull it off.However, the Apple watch was designed to be such a device, but we all know how it went: as well as the watch is, this is still not the game changer that Apple claimed it would be.On the strength of Microsoft’s HoloLens demonstrations alone, I am convinced that AR is the future, I’m not sure who will ultimately get us there.

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